Urban Land Institute Rebrand
ULI Company Rebrand
From January 2020 to July 2020, alongside the branding team, I designed and co-led a complete company rebrand. This 150 page document included email, social, print and logo redesign, as well as a cohesive document with brand guidelines.
After
After researching various email strategies and designs, I created two different email templates for the 54 District Councils, and 30+ international councils. The two templates establish clear hierarchy, allows for emphasis on important elements of the message, and is turnkey for people to directly customize for whatever the message needs are.
Before
As a nonprofit, email fundraising and outreach to members is one of the most important things for the company. However, there were several improvements that needed to be made. It was clear that hierarchy needed to be established, and that the text needed to be broken up. While the content was there, it was difficult to discern the important information.
Brochure Design
Brochure template that allows for every district council to have access to well designed, on brand messaging.
